Technology should make running a local business easier, not more complicated.
Sorelo exists because most local businesses are sold complexity they don't need, at prices built for a bigger company's budget. We think it should be simpler than that.
Our mission
Useful digital growth with honest pricing and direct support. We recommend only what genuinely helps, explain the cost before starting, and stay reachable after the work is done.
What we hold to
Honesty
We never sell a service you don't genuinely need.
Simplicity
We explain everything in plain language and remove friction from every interaction.
Transparency
Clear pricing, clear scope, no hidden fees or unnecessary subscriptions.
Reliability
We respond quickly, keep promises, and take responsibility for delivery.
Quality
We use AI to accelerate work, never to excuse weak work.
Relationships
Every sale is the beginning of a long-term relationship, not the end of one.
Ludovico Baldi
Founder, Sorelo
Founded in Milan by Ludovico Baldi. Sorelo grew out of a simple observation: local businesses deserve technology partners who explain things clearly and charge honestly.